Big Data

A Better Way to Drive Value from Business Intelligence – Make it Actionable!

on January 30, 2014

In my previous entry on this topic, I laid out three key challenges to driving value from traditional BI solutions:

Challenge #1: The ad-hoc nature of finding value in the information presented.
Challenge #2: Complexity of implementation.
Challenge #3: The difficulty in acting on what
you learn.

Because of these challenges, most BI implementations fail to deliver their promised value. At the end of the day, they require too much time and effort to enable action. And for BI solutions to impact change in your organization, it is critical to take action on what you learn.

So the key to driving this impact is to make BI actionable. This means providing:

  • The right information
  • The right level of detail
  • Information to the right person at the right time
  • Enabling tools to facilitate the necessary action
  • Management tools to ensure the appropriate action is taken

Analytics results must provide targeted information to support action:

  • Detailed information of specific transaction(s), employees, users, suppliers that require attention
  • Enabling tools: integrated email, ownership, status, notes, attachments
  • Management tools: aging, workload, workflow, dashboard

Providing this information the right way and with the right tools gives the user the ability to fully realize the value of the analytics solution. And this is by not only providing usable information, but enabling action to be taken on this information with minimal effort. Only then can you begin to improve the business outcomes by leveraging BI.

Keep an eye out for the third and final installment of this series, which focuses on ‘The Value of Making Business Intelligence Actionable’.

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